About
GOODWINXXII is a black-owned, woman-led accessories company celebrating artistic expression and personal growth.
GOODWINXXII is a black-owned, woman-led accessories company celebrating artistic expression and personal growth.

The NAME & LOGO

GOODWINXXII (pronounced Good - win - twenty-two) is synonymous with building a meaningful life through self-discovery and art. This ethos functions as our energetic blueprint for our give-back program, support of other female-owned and operated businesses, and the promotion of an ageless idea of beauty and success.

WHAT DOES 22 REPRESENT?

22 is the most powerful number in Numerology, representing the 'Master Architect' - a visionary proactively building a life of their dreams. These remarkable individuals transform ambitious aspirations into concrete achievements.

Our logo - an abstraction of the number 22 in Roman numerals - is a symbolic reference to a link, a nod to interconnectivity and a boundless community of proactive women.

LAUREN GOODWIN, CEO & CREATIVE DIRECTOR

OUR FOUNDER

A longtime philanthropist and music lover, Lauren is a multifaceted personality and believer in shaping our lives with intentionality. Her ethos vibrates through the brand and its mission, to support and give back.

Our Manifesto
PURPOSE

Create a life that you love; Becoming who you are is a journey

GIVE BACK

Pass it forward; We are all interconnected

GROWTH

Art heals; It provides balance and is an emotional outlet

DONATIONS

2% of sales are donated to the American Art Therapy Association and The American Music Therapy Association.

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