About
GOODWINXXII celebrates artistic expression and personal growth through ageless accessories.
GOODWINXXII celebrates artistic expression and personal growth through ageless accessories.

The NAME & LOGO

GOODWINXXII (pronounced Good - win - twenty-two) is synonymous with building a meaningful life through self-discovery and art. This ethos functions as our energetic blueprint for our give-back program, support of other female-owned and operated businesses, and the promotion of an ageless idea of beauty and success.

The logo - an abstraction of the number 22 in roman numerals - is a symbolic reference to a link, a nod to interconnectivity and boundless community.

LAUREN GOODWIN, CEO & FOUNDER

FOUNDER

A longtime philanthropist and music lover, Lauren is a multifaceted personality and believer in shaping our lives with intentionality. Her ethos vibrates through the brand and its mission, to support and give back.

Our Manifesto
PURPOSE

Create a life that you love; Becoming who you are is a journey

GIVE BACK

Pass it forward; We are all interconnected

GROWTH

Art heals; It provides balance and is an emotional outlet

DONATIONS

2% of sales are donated to the American Art Therapy Association and The American Music Therapy Association.

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