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GOODWINXXII (good-win-twenty-two) creates pieces that move with you—balancing style and function.
From bags to sunglasses, every detail is intentional, supporting your self-expression while anchoring you to your bigger vision.
Because when we move with purpose, we build more than a wardrobe—we create connection, confidence, and community.
GOODWIN means good friend.
XXII (22) represents the Master Architect in numerology—the power to build a dream life.
In sum, GOODWINXXII means building a dream life, together.
Our logo—an abstract rendering of the Roman numeral 22—is a symbolic link, a nod to interconnectivity.
A longtime philanthropist and music lover, Lauren is a multifaceted personality and believer in shaping our lives with intentionality. Her ethos vibrates through the brand and its mission, to support and give back.
We design with intention, blending style and function to reflect the authenticity of those who carry us. When we align with our values, we build a life—and a community—that feels true.
Every piece we create carries meaning. It’s a spark of confidence, a ripple of connection, a reminder that we shape the world together.
Life moves, and so do we. Our designs rise with your rhythm—bold, versatile, and ready for every step of the journey.
